New York Post: How $7 bags of Doritos triggered a billion-dollar disaster for PepsiCo Now, USA Today reports, the cost of an 8.5-ounce bag of Doritos will drop 13 percent, from $6.29 to $5.49. An 8-ounce bag of Lay’s Classic potato chips will fall about 14 percent, from $4.99 to $4.29. The Detroit News: Doritos at $7 a bag ended up costing PepsiCo billions Yahoo Finance: Pepsi was warned $7 for Doritos was too much.

Context Explanation

Now they are paying the price Pepsi was warned $7 for Doritos was too much. Now they are paying the price Fortune on MSN: Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do anything about it Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do anything about it After sampling the other two Flavor Swap flavors, I have reached the final bag: iShowSpeed’s Doritos x Ruffles Cheddar & The iShowSpeed’s Doritos Flavor Swap Falls Flat Against The Competition first ...